Browsing All posts tagged under »Adam Singer«

Socialized Purchasing (Part 2): Calculating the true value of the virtual world

July 27, 2011


Brands mature to social easily measure efforts within a larger digital marketing dashboard as they natively understand how social, web, sales and marketing analytics work together. They focus less on the fuzzy and less actionable details within platforms they don’t control and instead measure the critical few. Brands immature in social think measurement is difficult […]

Conversational Marketing and the Emergence of the Vendor Blog

February 3, 2010


In previous posts I emphasized the importance of those involved in the purchasing (and the logistics and supply chain industry as a whole) to become active participants in the emerging world of social media and social networking – and no, they are both not one in the same. Far too often however, when entering this […]

Socially Branded Journalism: Crossing the Generational Divide

October 17, 2009


On February 27th, 1968 Walter Cronkite closed his broadcast by introducing “an analysis that must be speculative, personal, [and] subjective.” He was of course talking about the Vietnam War, and in particular the Tet offensive. While those of us who have not yet cracked the half century mark in terms of years on this planet […]

How To Make (And Keep) Your Blog In Demand (The Future Buzz)

September 2, 2009


Sometimes it is amazing in terms of how a particular topic gains collective steam from multiple, unrelated sources. As you had read in my August 31st post here on the Procurement Insights Blog (Are Purchasing and Supply Chain Bloggers Sleeping?), which simultaneously appeared under the headline “If Traditional Media is Dead, Where Does That Leave […]