Browsing All posts tagged under »Kearney«

No longer a man’s world . . . the rise of the female B2B economy by Jon Hansen

June 26, 2014


“This is a mans world, This is a mans world, But it would be nothing,nothing Without a women or a girl” According to a recent AT Kearney study titled The Rise of the Female Economy in B2B, the role of women as the chief decision maker in the home has now extended to the virtual […]