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Browsing All posts tagged under »marketing«
The Right Way And The GUM Way To Sell A ProcureTech Solution
May 3, 2025
What is the GUM Way to sell a ProcureTech Solution?
Deloitte Rep’s comment underlines why ORO – ProcureTech 100 acquisition isn’t important to procurement – at least not yet
March 19, 2025
Who is most responsible for ProcureTech initiative success: the practitioner or the solution provider?
What are the parallels between Oracle’s acquisition of PeopleSoft and JD Edwards and ProcureTech solution provider’s ORO acquisition of ProcureTech 100?
March 19, 2025
Though 20 years apart, ORO's big move reminds me of Oracle's big move in 2005. But is the industry any better for it?
Finally, Is It The End Of The Analyst/Consultant Spirograph Era?
January 9, 2025
Ask ChatGPT "How many different types of business graphs are there?" Then ask yourself, how many are useful to you.
Sievo Webinar On Buy Versus Build Good, But Incomplete
December 12, 2024
What is the third option to build or buy a ProcureTech solution?
Practitioners And Providers Must Stop “Logo Hunting!”
November 24, 2024
What is ProcureTech "logo-hunting?"
Are Public Relations and Marketing Professionals Ruining The ProcureTech Industry?
September 29, 2024
What does a 30-year industry veteran have to say about ProcureTech marketing?
Procurement Insights 
Oracle, PeopleSoft, JD Edwards and Coupa’s Acquisition of Cirtuo
May 14, 2025
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What was the first thing that came to your mind when you heard that Coupa had acquired Cirtuo?