Browsing All posts tagged under »native advertising«

Weinberger HBR article overthinks the solutions to paid content challenges by Jon Hansen

August 13, 2015

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In his July 22nd, 2013 Harvard Business Review article “The Ethics of Using Paid Content in Journalism“, David Weinberger talks about a paper that in my opinion unnecessarily complicates the challenges associated with what is or is not acceptable, in terms of paid content or native advertising. I am not suggesting that his text is in and of […]

Spend Matters Sells Out by Jon Hansen

August 12, 2015

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In my July 29th post Who is footing the bill for your market intelligence?, I raised a question that seemed to have struck a nerve with many professionals – both within and external to the procurement world. Included in the numerous points that I had raised, was the link to a humorous, but nonetheless accurate, commentary by John Oliver, […]

What do Ariba and SciQuest have in common? by Jon Hansen

July 28, 2015

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I have received numerous comments regarding my last couple of posts, particularly as it relates to a free press and the prevalence of native advertising or content. You should check out the John Oliver commentary on native advertising through the following link; https://www.youtube.com/watch?v=E_F5GxCwizc In the meantime, the reference in yesterday’s post to the falling knife analogy got […]