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Browsing All posts tagged under »native advertising«
Spend Matters Sells Out by Jon Hansen
August 12, 2015
In my July 29th post Who is footing the bill for your market intelligence?, I raised a question that seemed to have struck a nerve with many professionals – both within and external to the procurement world. Included in the numerous points that I had raised, was the link to a humorous, but nonetheless accurate, commentary by John Oliver, […]
What do Ariba and SciQuest have in common? by Jon Hansen
July 28, 2015
I have received numerous comments regarding my last couple of posts, particularly as it relates to a free press and the prevalence of native advertising or content. You should check out the John Oliver commentary on native advertising through the following link; https://www.youtube.com/watch?v=E_F5GxCwizc In the meantime, the reference in yesterday’s post to the falling knife analogy got […]
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Weinberger HBR article overthinks the solutions to paid content challenges by Jon Hansen
August 13, 2015
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In his July 22nd, 2013 Harvard Business Review article “The Ethics of Using Paid Content in Journalism“, David Weinberger talks about a paper that in my opinion unnecessarily complicates the challenges associated with what is or is not acceptable, in terms of paid content or native advertising. I am not suggesting that his text is in and of […]