“Tired of hassling with stencils, palettes and connecting lines by hand? Sick of mailing out diagrams as attachments and then wrestling with the feedback that comes back in the form of altered diagrams, cryptic notes and voice mail. And what about transcribing sticky note sections? There’s a better way.”
In a brief 2 minute, 48 second video Lombardi delivers a clear, concise and easy-to-understand outline of their Blueprint Solution: http://www.lombardisoftware.com/escape-from-visio.php
And like their solution, which represents the next generation in easy-to-use process mapping, the video is the perfect example of how a company’s value proposition can be explained both simply, and powerfully.
Or as a senior executive once told me, if you can’t explain what you do and why it should matter to me in the time it takes an elevator to go from the main floor to the executive suite then we have nothing to talk about.
The Lombardi video does this with time to spare, focusing on key features such as being a browser-based, collaborative tool that links documentation quickly and conveniently under a single platform. You can even import Visio files, so that past work is simply and reliably incorporated into the Blueprint framework. And did I already mention that it is easy-to-use?!
As the one time head of a software research and development firm, I can say with certainty that in this world of unnecessarily complex and at times convoluted product information, a company that is proficient at explaining their product and/or service in an easy-to-understand sound bite will almost always deliver a superior solution. I would invite you to view the video and make your own decision.
Upcoming Lombardi Webinar:
On Thursday, March 12, 2009 from 9:00 AM to 9:30 AM PDT, find out how West Bend Mutual Insurance used Process Mapping to tap into new Insurance Markets.
Use the following link for additional information as well as register for what promises to be an interesting 30 minutes: https://www1.gotomeeting.com/register/546106091
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Procurement Insights 
Posted on March 3, 2009
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