Enhancing Social Capital Through Personal Interaction: The Possibilities are Endless with etouches

Posted on June 17, 2009


In the recent PI Window on Business* broadcast “The Psychology of Social Networking” we asked the question, is L.J. Hanifan’s 1916 definition regarding social networking a reflection of its true intent that is best achieved or realized through a face-to-face interaction, or does our current technology driven mediums, while lacking in the realm of up front and personal contact, deliver greater business and social value to what has become a global community?

It was a very interesting 60 minutes to be certain.  And while the guidelines for building an on-line network of quality contacts and relationships certainly exists in this new world of digitized interaction, I do not believe that anyone would or even could dispute the sustaining value of an up front and personal “interface” with one’s clients or fellow professionals.

That said the reality of a tough economy and the resulting budgetary adjustments that have led to either scaled down events or outright cancellations is still a factor.

However, and despite current economic conditions, conferences and seminars will continue to play an important role in the way we meet, share ideas and ultimately form long lasting, mutually beneficial relationships.

With the importance of maintaining a physical presence as well as a virtual one being established, the key to maximizing the proven benefits within the framework of this traditional venue is best achieved through what is referred to as an Event Life Cycle Management solution.

” . . . If he comes into contact with his neighbor, and they with other neighbors, there will be accumulation of social capital, which may immediately satisfy his social needs and which may bear a social potentiality sufficient to the substantial improvement of living conditions in the whole community.

Recognizing the need for what Hanifan referred to as “social intercourse” etouches’ (a name which seems to be the very embodiment of the paradoxical differences between the physical and virtual worlds) online event management software, has found a way to achieve the necessary balance between fiscal sensibilities and locational collaboration.

Simply put, etouches manages the entire event life cycle from the early planning stages through to event management and post conference analysis and follow-up.   And this is all accomplished on-line under a Software as a Service “SaaS” user model.

Counted amongst their rapidly expanding client base which includes companies such as the Volkswagen Audi Group, Dell Computer, Adobe, Red Hat, Financial Times and Google, etouches has restored the viability of the personal conference interface.

Use the following link to access their Video Demo, and their Free Trial program.

Use the following link to learn more about etouches’ CEO Leonora Valvo’s upcoming guest appearance on Emerging Giants: The New Titans of the SaaS World on PI Window on Business.


* PI Window on Business is a subsidiary of Procurement Insights Social Media.  Look for the PI Window on Business TV Channel in late summer 2009!

The Procurement Insights Blog reaches more than 300,000 syndicated subscribers each month worldwide.

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