Beyond Ad Hoc: What Works And What Doesn’t in Social Media

Broadcasting live from the Strategic Social Media for Healthcare Conference in New York City, the PI Window on Business will cover key sessions of the conference as well as on the spot interviews with conference attendees and participants.

In today’s post we will feature one of the early sessions by Bradley Jobling who is the Social Media Manager at the Columbia University Department of Surgery in New York City.

“Taking the Pulse of Patient 2.0: Transforming the Healthcare Industry’s Online Presence into an Engaging Marketing, Communications and PR Strategy“

PI Window on Business (on Blog Talk Radio)

Tuesday, July 27th (Session 1, 9:30 to 10:30 AM EST)

Beyond Ad Hoc: What Works And What Doesn’t in Social Media

Session Overview:

Beyond Ad Hoc: Creating A Crystal Clear, Well- Structured Engagement Strategy – What Works And What Doesn’t

From YouTube and Facebook to Twitter, there is no shortage out there of social media platforms for you to engage with clinicians and patients. Selecting the right outlet is crucial to success. Learn how these various channels can be used as a key marketing, communications and PR tools to further your health care organization’s goals. Furthermore, what processes do you need to employ to create a well-directed strategy that will make these social media possibilities a reality?

In this session, participants will learn about:

• Examples of platforms: What’s hot, what’s not
• Using the Iterative Methodology (Listening Tools, Organizational Strategy, Deciding on a Program, Repeat) to evaluate platforms
• Why content/organizational/marketing strategy is important
• Managing legal/HIPAA issues

Bradley Jobling
Social Media Manager
Columbia University Department of Surgery, New York, NY

Speaker Profile:

Brad created the social media program for the Columbia University Medical Center Department of Surgery. He has15 years of experience with Internet strategy and online marketing projects. His work has involved the advertising, media and health care industries. Brad’s additional interests include online video and entrepreneurial businesses.

Link to Brad’s Socially Curious Blog.

Media Bite:

New Jersey Organ & Tissue Sharing Network Breakfast Event (March 2010)

Guest speakers: Lindy Washburn of The Record, George Guerin of nj.com and Bradley Jobling of Columbia University Medical Center.

Add to the dialogue! Using #socialhc, tweet your questions and comments to Brad prior to the event @BradJobling which will be addressed as part of his presentation.

To learn more about the Strategic Social Media for Healthcare Conference including other sessions, click on the following logo:

Remember to use the following link to access both the live and on-demand broadcast “Beyond Ad Hoc: What Works And What Doesn’t in Social Media.”

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