Business Intelligence In 140 Characters Or Less

Broadcasting live from the Strategic Social Media for Healthcare Conference in New York City, the PI Window on Business will cover key sessions of the conference as well as on the spot interviews with conference attendees and participants.

In today’s post we will feature the session by Thurston Hatcher and Marie Mahoney from Rush Medical University in Chicago.

“Taking the Pulse of Patient 2.0: Transforming the Healthcare Industry’s Online Presence into an Engaging Marketing, Communications and PR Strategy“

PI Window on Business (on Blog Talk Radio)

Wednesday, July 28th (Session 1, 11:30 to 12:30 AM EST)

Business Intelligence In 140 Characters Or Less

Session Overview:

Business Intelligence In 140 Characters Or Less: Why Patient Comments Are So Important

Regardless of your organization’s position on social media, your patients have already embraced these tools and are busy posting comments about you even as you read this. You have two options: Ignore them or embrace, monitor, react and learn from these nuggets of information.

In this session, participants will learn effective ways to:

• Monitor social media for comments about your organization
• Get the right departments and key players involved in your efforts
• Identify PR and legal opportunities and risks
• Develop policies and a procedure for deciding when and how to respond

Thurston Hatcher
Web Managing Editor
Rush University Medical Center

Marie Mahoney
Sr. Director, Web and Marketing Communications
Rush University Medical Center

Speaker Profile:

Thurston Hatcher is the Web Managing Editor at Rush University Medical Center. Prior to joining Rush University, Hatcher was the Editor at Orbitz and a Senior Writer at CNN.com

Link to Thurston’s RushInPerson Blog

Marie Mahoney is Sr. Director, Web and Marketing Communications at Rush Medical University specializing in Web marketing, Web content management, marketing communications in health care. Prior to joining Rush University Mahoney was Editor, College of Natural Sciences at the University of Texas at Austin.

Link to Marie’s Twitter Account

Media Bites:

AGV Robots at Rush University Medical Center

Add to the dialogue! Using #socialhc, send your questions and comments to the Rush team prior to the event at thurston_hatcher@rush.edu which will be addressed as part of their presentation.

To learn more about the Strategic Social Media for Healthcare Conference including other sessions, click on the following logo:

Remember to use the following link to access both the live and on-demand broadcast “Business Intelligence In 140 Characters Or Less.”

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