Last week I had written about the fact that product demonstrations – regardless of what product or service is being presented, often falls into the features, functions and benefits trap of showcasing the technology itself without a practical reference point or everyday, real-world context of where it will work. In short, vendors such as an […]
Check out our new SlideCast Feature which synchronizes the audio from my Washington Keynote address at the 2010 Government Summit, with the corresponding PowerPoint Slides. Note: also be sure to continue listening after the presentation for a bonus excerpt of my interview with the then Canadian Trade Minister Stockwell Day regarding the Canada-U.S. Buy American […]
Procurement Insights 
Synchronizing Success: Full-length demo of PECOS SaaS Solution shows how Oakland Unified School District have saved millions over the years
May 17, 2011
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Last week I had written about the fact that product demonstrations – regardless of what product or service is being presented, often falls into the features, functions and benefits trap of showcasing the technology itself without a practical reference point or everyday, real-world context of where it will work. In short, vendors such as an […]