January 1, 2026
4
In 2007, my audience was 60% operational practitioners. In 2025, it's 90% academics, C-Suite, and senior decision-makers. The content didn't change. The recognition did.
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Procurement Insights 
Why Academics Are Continuing To Reach Out to Connect in 2026
January 1, 2026
4
In 2007, my audience was 60% operational practitioners. In 2025, it's 90% academics, C-Suite, and senior decision-makers. The content didn't change. The recognition did.