“When asked what impact our customer references had on the decision, the client indicated they had never called them.” – Why Customer References are a Gigantic Missed Opportunity in Selecting a CMS by Jeff Cram Last June 18th I wrote a post titled Translating Irrelevance: Why vendor “market share news” has little value in a practical sense. In that […]
Procurement Insights
Do client references really matter? by Jon Hansen
February 12, 2015
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“When asked what impact our customer references had on the decision, the client indicated they had never called them.” – Why Customer References are a Gigantic Missed Opportunity in Selecting a CMS by Jeff Cram Last June 18th I wrote a post titled Translating Irrelevance: Why vendor “market share news” has little value in a practical sense. In that […]