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April 14, 2009
“Recognizing that adoption or end-user compliance is one of the main barriers to a successful program, the ability for project champions to leverage user comfort with known applications such as Excel to access certain functions within the SAP architecture could stimulate stakeholder buy-in, at least internally. By promoting the utilization of SAP through a familiar, […]
Sales advice to providers and practitioners #2 (Taming Kellogg’s Tony the Tiger with digital)
January 12, 2024
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What can Kellogg's Tony the Tiger can teach us about going digital?