Subscribe:
RSS feed
Delivering Understanding Beyond Insights
Browsing All posts tagged under »digital-marketing«
Case Study Decay: The Year 1 Lie That Lasts Forever
January 6, 2026
"Most initiatives don't clearly fail — they quietly fade." — Vera Rozanova
The Hackett Group’s AI Paper: What Five AI Models Found When They Read the Data
December 28, 2025
Five AI models read Hackett's latest paper. All five found the same buried lede: 18 years of data prove technology doesn't close the performance gap. Organizational readiness does. But that headline doesn't sell consulting engagements.
The Question They Hope You Never Ask
December 17, 2025
If your methodology works, why won't you stake your fee on it? The $358 billion consulting industry hopes you never ask.
The Prediction Industrial Complex: Gartner’s 2031 Forecast vs. 27 Years of Documented Reality
December 12, 2025
Isn't it time we stopped measuring Hype Cycles, Quadrants, and Waves, and start measuring actual outcomes?
The Pyramid is Crumbling: When Defenders Become Evidence
December 12, 2025
McKinsey froze salaries and admitted the pyramid is crumbling. Are consultancies and analysts finally conceding that the 80% failure rate was never about technology—it was about a revenue chain that doesn't pay anyone to say 'stop'?
Your Championship Reality Is Not Someone Else’s Case Study
December 10, 2025
“You don’t win the Super Bowl by buying Tom Brady’s cleats. So why does our industry still pretend you can win transformation by buying the tech?”
85% Aren’t Ready. So Why Does the Industry Keep Selling?
December 9, 2025
Before you act on anything an analyst firm, consultancy, or ProcureTech vendor tells you must ask this one question:
Gartner and Forrester Tell You Which Vendor Is Best. But Best for Whom?
December 1, 2025
Why does the industry need a practitioner-centric framework alongside the vendor-centric ones?
The Hidden Column Missing from Every Procure-to-Pay Shortlist
December 1, 2025
What's the 'Missing Column' in ProcureTech selection success?
Procurement Insights 
20 Years of Quadrants, Waves, and Maps — Same 75-80% Failure Rate
January 25, 2026
0
Quadrants, Waves, and Solution Maps — all measuring technology capabilities, none measuring the right organizational readiness.