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Delivering Understanding Beyond Insights
Browsing All posts tagged under »digital-marketing«
The Prediction Industrial Complex: Gartner’s 2031 Forecast vs. 27 Years of Documented Reality
December 12, 2025
Isn't it time we stopped measuring Hype Cycles, Quadrants, and Waves, and start measuring actual outcomes?
The Pyramid is Crumbling: When Defenders Become Evidence
December 12, 2025
McKinsey froze salaries and admitted the pyramid is crumbling. Are consultancies and analysts finally conceding that the 80% failure rate was never about technology—it was about a revenue chain that doesn't pay anyone to say 'stop'?
Your Championship Reality Is Not Someone Else’s Case Study
December 10, 2025
“You don’t win the Super Bowl by buying Tom Brady’s cleats. So why does our industry still pretend you can win transformation by buying the tech?”
85% Aren’t Ready. So Why Does the Industry Keep Selling?
December 9, 2025
Before you act on anything an analyst firm, consultancy, or ProcureTech vendor tells you must ask this one question:
Gartner and Forrester Tell You Which Vendor Is Best. But Best for Whom?
December 1, 2025
Why does the industry need a practitioner-centric framework alongside the vendor-centric ones?
The Hidden Column Missing from Every Procure-to-Pay Shortlist
December 1, 2025
What's the 'Missing Column' in ProcureTech selection success?
Context Engineering Without Readiness Is Just a Sophisticated Way to Fail
November 29, 2025
Why Gartner’s Context Engineering is like fixing the windshield wipers… on a car with a failing engine.
Digital Masters or Digital Casualties? What the Deloitte-Coupa “Future of Procurement” Piece Doesn’t Say
November 25, 2025
Insight or Infomercial: Assessing the Deloitte-Coupa Article
Is Gartner Blaming Practitioners for Following . . . Gartner’s Advice?
November 2, 2025
Who is responsible for the hole in your AI boat?
Procurement Insights 
The Question They Hope You Never Ask
December 17, 2025
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If your methodology works, why won't you stake your fee on it? The $358 billion consulting industry hopes you never ask.