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Delivering Understanding Beyond Insights
Browsing All posts tagged under »digital-marketing«
ISM Is Right — But Real Readiness Doesn’t Start Where They Think It Does
February 26, 2026
What does AI "talent readiness" have to do with technology?
Now Available: The Zycus Consolidated Assessment Report
February 6, 2026
Does the "Grand Slam" of analyst recognition, actually translate into market share growth, implementation success, or competitive dominance?
Now Available: The Gartner Consolidated Assessment Report
February 3, 2026
Gartner generates $6.3 billion advising enterprises on technology decisions. Industry failure rates haven't moved in 20+ years. This is not an accusation — it is a measurement. This report explains why.
20 Years of Quadrants, Waves, and Maps — Same 75-80% Failure Rate
January 25, 2026
Quadrants, Waves, and Solution Maps — all measuring technology capabilities, none measuring the right organizational readiness.
Case Study Decay: The Year 1 Lie That Lasts Forever
January 6, 2026
"Most initiatives don't clearly fail — they quietly fade." — Vera Rozanova
The Hackett Group’s AI Paper: What Five AI Models Found When They Read the Data
December 28, 2025
Five AI models read Hackett's latest paper. All five found the same buried lede: 18 years of data prove technology doesn't close the performance gap. Organizational readiness does. But that headline doesn't sell consulting engagements.
The Question They Hope You Never Ask
December 17, 2025
If your methodology works, why won't you stake your fee on it? The $358 billion consulting industry hopes you never ask.
The Prediction Industrial Complex: Gartner’s 2031 Forecast vs. 27 Years of Documented Reality
December 12, 2025
Isn't it time we stopped measuring Hype Cycles, Quadrants, and Waves, and start measuring actual outcomes?
The Pyramid is Crumbling: When Defenders Become Evidence
December 12, 2025
McKinsey froze salaries and admitted the pyramid is crumbling. Are consultancies and analysts finally conceding that the 80% failure rate was never about technology—it was about a revenue chain that doesn't pay anyone to say 'stop'?
Procurement Insights 
The Procurement Intelligence Gap: Why the Industry’s Silence Speaks Louder Than Its Reports
March 6, 2026
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Logically, how many vendors would pay to licence the marketing rights to a bad report?