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Delivering Understanding Beyond Insights
Browsing All posts tagged under »digital-marketing«
The Hidden Column Missing from Every Procure-to-Pay Shortlist
December 1, 2025
What's the 'Missing Column' in ProcureTech selection success?
Context Engineering Without Readiness Is Just a Sophisticated Way to Fail
November 29, 2025
Why Gartner’s Context Engineering is like fixing the windshield wipers… on a car with a failing engine.
Digital Masters or Digital Casualties? What the Deloitte-Coupa “Future of Procurement” Piece Doesn’t Say
November 25, 2025
Insight or Infomercial: Assessing the Deloitte-Coupa Article
Is Gartner Blaming Practitioners for Following . . . Gartner’s Advice?
November 2, 2025
Who is responsible for the hole in your AI boat?
Why 80% of Procurement Technology Implementations Fail—And How RAM 2025 Predicts the 20% That Succeed
October 31, 2025
Most transformation failures aren't technical problems. They're fit problems.
“They Don’t Do Dick!” Why RFPs Are the Most Misunderstood and Misused Tool in the Procurement World
October 31, 2025
Why RFPs Are the Most Misunderstood and Misused Tool in the Procurement World
Alignment Before Automation: Why AI Fails — and the Sequence That Delivers ROI
October 27, 2025
If AI works so well, why do 80% of implementations still fail?
The Capital Markets Just Mandated Your AI Strategy: Why Alignment is Now a Prerequisite
October 22, 2025
The market has moved on from technology for its own sake. Here is why alignment is the new ROI.
Procurement Insights 
Gartner and Forrester Tell You Which Vendor Is Best. But Best for Whom?
December 1, 2025
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Why does the industry need a practitioner-centric framework alongside the vendor-centric ones?