Browsing All posts tagged under »digital-marketing«

Why 80% of Procurement Technology Implementations Fail—And How RAM 2025 Predicts the 20% That Succeed

October 31, 2025

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Most transformation failures aren't technical problems. They're fit problems.

“They Don’t Do Dick!” Why RFPs Are the Most Misunderstood and Misused Tool in the Procurement World

October 31, 2025

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Why RFPs Are the Most Misunderstood and Misused Tool in the Procurement World

13 Years Later: Publishing the Post I Wrote in 2012 About Web 4.0 (Before It Existed)

October 30, 2025

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When Precision Sounds Like Rhetoric (Until Reality Catches Up)

Alignment Before Automation: Why AI Fails — and the Sequence That Delivers ROI

October 27, 2025

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If AI works so well, why do 80% of implementations still fail?

The Capital Markets Just Mandated Your AI Strategy: Why Alignment is Now a Prerequisite

October 22, 2025

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The market has moved on from technology for its own sake. Here is why alignment is the new ROI.

Proof Before Purchase: The HFS Gate That Ends Slideware (A DPW Strategy)

October 7, 2025

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How do you eliminate sunk costs completely and avoid vendor-funded R&D disguised as client evaluation?

DPW Amsterdam 2025 opens this week. Before you walk the exhibition floor, try this experiment.

October 5, 2025

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The 3-Box Primary DPW 2025 Vendor Scorecard

Why This 2011 Presentation Predicted Every Problem DPW 2025 Attendees Will Face (And Still Haven’t Solved)

October 5, 2025

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2011: I predicted these failures. 2025: AI confirms them. Why are DPW attendees at risk of repeating them.

TealBook Hansen Fit Score Assessment (DPW) Important Clarification

October 3, 2025

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What is the Technology Capability, Platform Behavioral Alignment, and CLIENT Behavioral score?

DPW Amsterdam 2025: Which Solution Providers Are Actually Worth Your Time

October 2, 2025

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As a practitioner, do you know your organization's AI readiness score for DPW?