Browsing All posts tagged under »digital-marketing«

The Pyramid is Crumbling: When Defenders Become Evidence

December 12, 2025

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McKinsey froze salaries and admitted the pyramid is crumbling. Are consultancies and analysts finally conceding that the 80% failure rate was never about technology—it was about a revenue chain that doesn't pay anyone to say 'stop'?

Your Championship Reality Is Not Someone Else’s Case Study

December 10, 2025

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“You don’t win the Super Bowl by buying Tom Brady’s cleats. So why does our industry still pretend you can win transformation by buying the tech?”

85% Aren’t Ready. So Why Does the Industry Keep Selling?

December 9, 2025

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Before you act on anything an analyst firm, consultancy, or ProcureTech vendor tells you must ask this one question:

Gartner and Forrester Tell You Which Vendor Is Best. But Best for Whom?

December 1, 2025

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Why does the industry need a practitioner-centric framework alongside the vendor-centric ones?

The Hidden Column Missing from Every Procure-to-Pay Shortlist

December 1, 2025

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What's the 'Missing Column' in ProcureTech selection success?

Context Engineering Without Readiness Is Just a Sophisticated Way to Fail

November 29, 2025

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Why Gartner’s Context Engineering is like fixing the windshield wipers… on a car with a failing engine.

Digital Masters or Digital Casualties? What the Deloitte-Coupa “Future of Procurement” Piece Doesn’t Say

November 25, 2025

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Insight or Infomercial: Assessing the Deloitte-Coupa Article

Is Gartner Blaming Practitioners for Following . . . Gartner’s Advice?

November 2, 2025

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Who is responsible for the hole in your AI boat?

Why 80% of Procurement Technology Implementations Fail—And How RAM 2025 Predicts the 20% That Succeed

October 31, 2025

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Most transformation failures aren't technical problems. They're fit problems.

“They Don’t Do Dick!” Why RFPs Are the Most Misunderstood and Misused Tool in the Procurement World

October 31, 2025

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Why RFPs Are the Most Misunderstood and Misused Tool in the Procurement World