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Delivering Understanding Beyond Insights
Browsing All posts tagged under »digital-marketing«
Is Gartner Blaming Practitioners for Following . . . Gartner’s Advice?
November 2, 2025
Who is responsible for the hole in your AI boat?
Why 80% of Procurement Technology Implementations Fail—And How RAM 2025 Predicts the 20% That Succeed
October 31, 2025
Most transformation failures aren't technical problems. They're fit problems.
“They Don’t Do Dick!” Why RFPs Are the Most Misunderstood and Misused Tool in the Procurement World
October 31, 2025
Why RFPs Are the Most Misunderstood and Misused Tool in the Procurement World
Alignment Before Automation: Why AI Fails — and the Sequence That Delivers ROI
October 27, 2025
If AI works so well, why do 80% of implementations still fail?
The Capital Markets Just Mandated Your AI Strategy: Why Alignment is Now a Prerequisite
October 22, 2025
The market has moved on from technology for its own sake. Here is why alignment is the new ROI.
Proof Before Purchase: The HFS Gate That Ends Slideware (A DPW Strategy)
October 7, 2025
How do you eliminate sunk costs completely and avoid vendor-funded R&D disguised as client evaluation?
DPW Amsterdam 2025 opens this week. Before you walk the exhibition floor, try this experiment.
October 5, 2025
The 3-Box Primary DPW 2025 Vendor Scorecard
Why This 2011 Presentation Predicted Every Problem DPW 2025 Attendees Will Face (And Still Haven’t Solved)
October 5, 2025
2011: I predicted these failures. 2025: AI confirms them. Why are DPW attendees at risk of repeating them.
Procurement Insights 
Digital Masters or Digital Casualties? What the Deloitte-Coupa “Future of Procurement” Piece Doesn’t Say
November 25, 2025
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Insight or Infomercial: Assessing the Deloitte-Coupa Article