Browsing All posts tagged under »digital-marketing«

TealBook Hansen Fit Score Assessment (DPW) Important Clarification

October 3, 2025

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What is the Technology Capability, Platform Behavioral Alignment, and CLIENT Behavioral score?

DPW Amsterdam 2025: Which Solution Providers Are Actually Worth Your Time

October 2, 2025

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As a practitioner, do you know your organization's AI readiness score for DPW?

For Want of a Nail: Why Gartner’s Data Fabric Will Join the 80% Failure Rate

September 29, 2025

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Why does Gartner continue to use "hammer-first" thinking?

Through The Practitioner’s Eyes: Assessing Gartner’s AI Will Come From Everywhere Post

September 21, 2025

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If AI will come from everywhere, what is the best way to manage it effectively?

Vendor Oriented Sales, Analyst Neutral, Consultant Problem Solving?

September 19, 2025

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Is Gartner more Vendor Sales, Analyst Neutral, or Consultant Problem Solving?

RAM 2025 Updated Assessment Of Tealbook (A Post Webinar Briefing)

September 18, 2025

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Why should this be the new model for practitioner-centric ProcureTech analysis and scoring?

“Instead of Treating the Headache, Address the Root Cause: Why the Aspirin Approach Fails in ProcureTech Transformations”

September 17, 2025

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What is the "Aspirin Approach" to ProcureTech transformation?

Coming December 2025 . . . A New Era Begins For Procurement Practitioners

September 14, 2025

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What is ProcureTech implementation insurance?

Three Charts That Tell The Story Of ProcureTech’s Past (And Future Success) (1998 to 2025)

September 6, 2025

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Why is 85% and 8% versus 45% and 45% the real gap procurement must close?

What Is The “Stealth Adoption” Phenomenon, And Why It’s End Is In The Industry’s Best Interests

September 3, 2025

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Why is Stealth Mainstream Adoption a threat to the procurement industry?

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