Browsing All posts tagged under »digital-marketing«

For Want of a Nail: Why Gartner’s Data Fabric Will Join the 80% Failure Rate

September 29, 2025

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Why does Gartner continue to use "hammer-first" thinking?

Through The Practitioner’s Eyes: Assessing Gartner’s AI Will Come From Everywhere Post

September 21, 2025

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If AI will come from everywhere, what is the best way to manage it effectively?

Vendor Oriented Sales, Analyst Neutral, Consultant Problem Solving?

September 19, 2025

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Is Gartner more Vendor Sales, Analyst Neutral, or Consultant Problem Solving?

RAM 2025 Updated Assessment Of Tealbook (A Post Webinar Briefing)

September 18, 2025

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Why should this be the new model for practitioner-centric ProcureTech analysis and scoring?

“Instead of Treating the Headache, Address the Root Cause: Why the Aspirin Approach Fails in ProcureTech Transformations”

September 17, 2025

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What is the "Aspirin Approach" to ProcureTech transformation?

Coming December 2025 . . . A New Era Begins For Procurement Practitioners

September 14, 2025

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What is ProcureTech implementation insurance?

Three Charts That Tell The Story Of ProcureTech’s Past (And Future Success) (1998 to 2025)

September 6, 2025

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Why is 85% and 8% versus 45% and 45% the real gap procurement must close?

What Is The “Stealth Adoption” Phenomenon, And Why It’s End Is In The Industry’s Best Interests

September 3, 2025

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Why is Stealth Mainstream Adoption a threat to the procurement industry?

A friendly comparison: How do Jon Hansen’s influence and reach compare to Jason Busch’s

August 29, 2025

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How does The Hackett Group's purchase of Spend Matters impact the the SM brand from an independence standpoint?

Is it time for procurement practitioners to take the wheel of ProcureTech innovation?

August 29, 2025

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How do procurement practitioners take the wheel of ProcureTech innovation?

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