Browsing All posts tagged under »digital-marketing«

Proof Before Purchase: The HFS Gate That Ends Slideware (A DPW Strategy)

October 7, 2025

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How do you eliminate sunk costs completely and avoid vendor-funded R&D disguised as client evaluation?

DPW Amsterdam 2025 opens this week. Before you walk the exhibition floor, try this experiment.

October 5, 2025

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The 3-Box Primary DPW 2025 Vendor Scorecard

Why This 2011 Presentation Predicted Every Problem DPW 2025 Attendees Will Face (And Still Haven’t Solved)

October 5, 2025

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2011: I predicted these failures. 2025: AI confirms them. Why are DPW attendees at risk of repeating them.

TealBook Hansen Fit Score Assessment (DPW) Important Clarification

October 3, 2025

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What is the Technology Capability, Platform Behavioral Alignment, and CLIENT Behavioral score?

DPW Amsterdam 2025: Which Solution Providers Are Actually Worth Your Time

October 2, 2025

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As a practitioner, do you know your organization's AI readiness score for DPW?

For Want of a Nail: Why Gartner’s Data Fabric Will Join the 80% Failure Rate

September 29, 2025

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Why does Gartner continue to use "hammer-first" thinking?

Through The Practitioner’s Eyes: Assessing Gartner’s AI Will Come From Everywhere Post

September 21, 2025

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If AI will come from everywhere, what is the best way to manage it effectively?

Vendor Oriented Sales, Analyst Neutral, Consultant Problem Solving?

September 19, 2025

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Is Gartner more Vendor Sales, Analyst Neutral, or Consultant Problem Solving?

RAM 2025 Updated Assessment Of Tealbook (A Post Webinar Briefing)

September 18, 2025

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Why should this be the new model for practitioner-centric ProcureTech analysis and scoring?

“Instead of Treating the Headache, Address the Root Cause: Why the Aspirin Approach Fails in ProcureTech Transformations”

September 17, 2025

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What is the "Aspirin Approach" to ProcureTech transformation?