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Procurement decisions don’t fail inside procurement. They fail when real-world conditions hit them. That’s what we assess.
Browsing All posts tagged under »digital-marketing«
The Right Way And The GUM Way To Sell A ProcureTech Solution
May 3, 2025
What is the GUM Way to sell a ProcureTech Solution?
What percentage of ProcureTech solution provider marketing and salespeople are truly knowledgeable about the procurement industry’s real challenges and understand the difference between solution selling and fear selling?
April 23, 2025
How "industry knowledgeable" do you think ProcureTech sales and marketing people are overall?
If AI can help practitioners improve procurement performance, why can’t they use AI to select the right ProcureTech partner?
March 31, 2025
If AI can help practitioners to select the right suppliers, why can't they use AI to select the right ProcureTech partner?
Are Public Relations and Marketing Professionals Ruining The ProcureTech Industry?
September 29, 2024
What does a 30-year industry veteran have to say about ProcureTech marketing?
Why SEO is a detrimental hoax to justify control of the narrative on the Internet and its impact on GenAI Scraping
September 10, 2024
Why are "futurist, content creator, influencer, and SEO Anything" potentially bad for procurement?
Solution Providers – Stop Telling & Selling and Start Asking & Solving!
June 8, 2024
In the age of generative AI and the digital transformation of procurement what is really important?
Analyst Map Inductee 3: Making A Case (Study) For Mintec
May 20, 2024
Why are "confetti-laced" case studies hurting our industry?
Procurement Insights 
Who Would Gideon Gartner Choose To Run His Company And Why?
May 11, 2025
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Who would Gideon Gartner (AI) choose to lead his company in 2025 by a 3 to 1 margin and why?