In 2007, my audience was 60% operational practitioners. In 2025, it's 90% academics, C-Suite, and senior decision-makers. The content didn't change. The recognition did.
How do you define and design a Global Value Chain?
While we all know it is important to stay on top of supply management blogs and publications, there is something to be said for taking in general media content as well. You just never know where your next idea will come from. I recently read an article that provides a broad perspective on the options […]
Why Academics Are Continuing To Reach Out to Connect in 2026
January 1, 2026
4
In 2007, my audience was 60% operational practitioners. In 2025, it's 90% academics, C-Suite, and senior decision-makers. The content didn't change. The recognition did.