Someone spent tens of thousands of dollars to send named CPOs to one of my posts. They didn't call. They didn't subscribe. Here is what that decision reveals — and what it costs to do this properly.
What does a 30-year industry veteran have to say about ProcureTech marketing?
If You’re Paying to Promote My Content, Let’s Talk
March 19, 2026
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Someone spent tens of thousands of dollars to send named CPOs to one of my posts. They didn't call. They didn't subscribe. Here is what that decision reveals — and what it costs to do this properly.