In his book Microtrends: The Small Forces Behind Tomorrow’s Big Changes, Mark Penn argues that the biggest trends in America are the Microtrends, the smaller trends that go unnoticed or ignored. If you think about it for a moment, you will see that Penn is right on the money. After all, how many of us […]
Procurement Insights
The Groundswell Effect and the Emergence of the Public-Private Partnership Relational Model by Jon Hansen
March 17, 2014
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In his book Microtrends: The Small Forces Behind Tomorrow’s Big Changes, Mark Penn argues that the biggest trends in America are the Microtrends, the smaller trends that go unnoticed or ignored. If you think about it for a moment, you will see that Penn is right on the money. After all, how many of us […]