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Delivering Understanding Beyond Insights
Browsing All posts tagged under »marketing«
Tom Brady Speaks To Procurement Professionals: Don’t Skip The Film Room!
December 26, 2025
Advantage comes less from bigger, faster tools and more from pre‑work that builds deep, agent‑level understanding before the snap.
The Question They Hope You Never Ask
December 17, 2025
If your methodology works, why won't you stake your fee on it? The $358 billion consulting industry hopes you never ask.
Your Championship Reality Is Not Someone Else’s Case Study
December 10, 2025
“You don’t win the Super Bowl by buying Tom Brady’s cleats. So why does our industry still pretend you can win transformation by buying the tech?”
85% Aren’t Ready. So Why Does the Industry Keep Selling?
December 9, 2025
Before you act on anything an analyst firm, consultancy, or ProcureTech vendor tells you must ask this one question:
When Success Isn’t Enough: What One Professional Services Firm’s Procurement Journey Reveals About Fit, Scale, and the Hidden Cost of “Either–Or” Thinking
November 26, 2025
When Growth Breaks Fit: What One Case Reveals About Procurement’s Biggest Blind Spot.
“They Don’t Do Dick!” Why RFPs Are the Most Misunderstood and Misused Tool in the Procurement World
October 31, 2025
Why RFPs Are the Most Misunderstood and Misused Tool in the Procurement World
Something to think about at DPW: AI didn’t replace 11,000 Accenture jobs—implementation risk did
October 6, 2025
How should the Acenture news impact your DPW experience?
TealBook Hansen Fit Score Assessment (DPW) Important Clarification
October 3, 2025
What is the Technology Capability, Platform Behavioral Alignment, and CLIENT Behavioral score?
Procurement Insights 
You’re Not Crazy. You’re Just in the Wrong Quadrant.
January 7, 2026
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The Branson Plan makes for inspirational reading — but it's a disaster for ProcureTech transformation.