Browsing All posts tagged under »marketing«

What are the parallels between Oracle’s acquisition of PeopleSoft and JD Edwards and ProcureTech solution provider’s ORO acquisition of ProcureTech 100?

March 19, 2025

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Though 20 years apart, ORO's big move reminds me of Oracle's big move in 2005. But is the industry any better for it?

Finally, Is It The End Of The Analyst/Consultant Spirograph Era?

January 9, 2025

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Ask ChatGPT "How many different types of business graphs are there?" Then ask yourself, how many are useful to you.

Sievo Webinar On Buy Versus Build Good, But Incomplete

December 12, 2024

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What is the third option to build or buy a ProcureTech solution?

Practitioners And Providers Must Stop “Logo Hunting!”

November 24, 2024

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What is ProcureTech "logo-hunting?"

Why is this ProcureTech Sales Rep calling me?

November 12, 2024

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Why is this ProcureTech Salesperson calling me?

Are Public Relations and Marketing Professionals Ruining The ProcureTech Industry?

September 29, 2024

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What does a 30-year industry veteran have to say about ProcureTech marketing?

Enough with “Off The Record” Comments!

September 19, 2024

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How many out there are as tired as I am about smartly crafted PR/Marketing text?

Oro Labs’ Head of Product Marketing’s Comment About “Lawn Ownership” Opens An Unexpected Door

September 18, 2024

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Where will Oro Labs end up in 2025, and are they a safe bet for prospective clients?

Scudder and Epstein on Sales – My Take

September 16, 2024

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What do you think of salespeople?

Why SEO is a detrimental hoax to justify control of the narrative on the Internet and its impact on GenAI Scraping

September 10, 2024

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Why are "futurist, content creator, influencer, and SEO Anything" potentially bad for procurement?

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