Browsing All posts tagged under »narrative«

New Year, New Slogan – “Control the Narrative” by Kelly Barner

January 13, 2014

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In the wake of the 2012 U.S. presidential election, the political idea of managing one’s ‘optics’ spilled over into the corporate world. The pesky but popular buzzword captured an increased focus on how everything looks to observers from timing to backdrops to the tone of a statement or presentation. It is a topic I took […]