Another major difference between grassroots boycotts and professional campaigns lies in their focus. While grassroots campaigns are usually aimed at convincing consumers to spend their money elsewhere, Steele says that smart campaigns direct their attention towards a brand’s reputation instead of directly at its bottom line. “Although seemingly intangible, the brand value alone of a […]
Procurement Insights
Should governments boycott Periscope-BidSync until the NIGP conflict is resolved? by Jon Hansen
April 22, 2015
0
Another major difference between grassroots boycotts and professional campaigns lies in their focus. While grassroots campaigns are usually aimed at convincing consumers to spend their money elsewhere, Steele says that smart campaigns direct their attention towards a brand’s reputation instead of directly at its bottom line. “Although seemingly intangible, the brand value alone of a […]