Browsing All posts tagged under »Pierre Mitchell«

First, There Was The Ariba Interviews, Now There Is The Pierre Mitchell Interview (Sort Of*)

April 16, 2025

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What does AI Spend Matters' Pierre Mitchell* think about the Agent-Based Metaprise?

Breaking The NIGP Code? by Jon Hansen

June 18, 2015

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Back in the middle of April, I wrote a post titled What is the real cost of moving away from the NIGP Code? At the time, there seemed to be a notable reluctance on the part of NIGP Code licensees such as States, to make the switch to another taxonomy. According to feedback, this reluctance was based upon […]

Should governments boycott Periscope-BidSync until the NIGP conflict is resolved? by Jon Hansen

April 22, 2015

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Another major difference between grassroots boycotts and professional campaigns lies in their focus. While grassroots campaigns are usually aimed at convincing consumers to spend their money elsewhere, Steele says that smart campaigns direct their attention towards a brand’s reputation instead of directly at its bottom line. “Although seemingly intangible, the brand value alone of a […]