What does AI Spend Matters' Pierre Mitchell* think about the Agent-Based Metaprise?
Back in the middle of April, I wrote a post titled What is the real cost of moving away from the NIGP Code? At the time, there seemed to be a notable reluctance on the part of NIGP Code licensees such as States, to make the switch to another taxonomy. According to feedback, this reluctance was based upon […]
Another major difference between grassroots boycotts and professional campaigns lies in their focus. While grassroots campaigns are usually aimed at convincing consumers to spend their money elsewhere, Steele says that smart campaigns direct their attention towards a brand’s reputation instead of directly at its bottom line. “Although seemingly intangible, the brand value alone of a […]
First, There Was The Ariba Interviews, Now There Is The Pierre Mitchell Interview (Sort Of*)
April 16, 2025
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What does AI Spend Matters' Pierre Mitchell* think about the Agent-Based Metaprise?