Video Summary: Jon Hansen and Bill DeMartino discuss the importance of being a customer-first solution provider and the different approaches to implementing change in organizations. They identify four personas, including those focused on immediate action, gradual improvements, process changes, and mid-market solutions. The conversation emphasizes solving problems rather than just building systems or selling technology. […]
Procurement Insights 
The Four Practitioner Personas Every Service Provider Should Know
November 10, 2023
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Video Summary: Jon Hansen and Bill DeMartino discuss the importance of being a customer-first solution provider and the different approaches to implementing change in organizations. They identify four personas, including those focused on immediate action, gradual improvements, process changes, and mid-market solutions. The conversation emphasizes solving problems rather than just building systems or selling technology. […]