March 19, 2026
0
Someone spent tens of thousands of dollars to send named CPOs to one of my posts. They didn't call. They didn't subscribe. Here is what that decision reveals — and what it costs to do this properly.
February 16, 2026
Isn't it time we measured and bridged the gap between ProcureTech capabilities and outcomes?
Enter your email address to subscribe to this blog and receive notifications of new posts by email.
Email Address:
Sign me up!
If You’re Paying to Promote My Content, Let’s Talk
March 19, 2026
0
Someone spent tens of thousands of dollars to send named CPOs to one of my posts. They didn't call. They didn't subscribe. Here is what that decision reveals — and what it costs to do this properly.