Browsing All posts tagged under »social networking«

As Elmer Fudd likes to say “BE VE-W-W-WY, VE-W-W-WY CAREFUL” when making social networking connections

December 6, 2011


Note: With social networking becoming a critical part of our professional (and personal lives), I thought that I would share with you this post from the new Remarkable Leader Blog, in which Roz Usheroff talks about why it is important to be careful when making a connection on the Internet, especially when it comes to […]

Socialized Purchasing (Epilogue)

August 2, 2011


Shel Israel, acclaimed author of the new book “Twitterville: How Businesses Can Thrive in the New Global Neighborhoods” on-demand interview now featured on Blog Talk Radio segment titled; We’re Not in Kansas Anymore: Welcome to Twitterville and the New Business Paradigm!. The above was the opening paragraph to my first interview with The Godfather of […]

Socialized Purchasing (Part 2): Calculating the true value of the virtual world

July 27, 2011


Brands mature to social easily measure efforts within a larger digital marketing dashboard as they natively understand how social, web, sales and marketing analytics work together. They focus less on the fuzzy and less actionable details within platforms they don’t control and instead measure the critical few. Brands immature in social think measurement is difficult […]

Socialized Purchasing (Part 1): All that glitters is not necessarily social gold!

July 26, 2011


Social networking has redefined how we interact and do business. Nowhere has this been more evident than in the way associations and information sources are attempting to transform themselves into real-time, globally connected intelligence providers. It is an important step as professionals are looking for a collaborative forum that extends beyond the mere provision of […]

The dawn of a new era in blogging and blog sponsorship

July 8, 2011


I have said it many times before and will say it many, many more times in the future . . . I did not intentionally set out to build a social media network that would one day reach an audience of millions. In fact, the thought of expanding beyond the Procurement Insights Blog, which was […]

TD Bank’s Green Chair Dialogue First Indication of Mainstream Media’s Move to Conversational Marketing

October 21, 2010


Memo to Purchasing: social media and social networking is more than marketing and telling people what you had for lunch.  It is in fact the new paradigm in terms of how we communicate and share ideas with one another. In a bellwether move that may finally signify the fact that mainstream media such as television […]

Uncluttering Your Brand: Why The Ariba Exchange is The Same Old Song with an Ineffective Beat

March 17, 2010


Second, it seems to me that the advantage of the stand-alone blog (versus a broader platform) is that it is uncluttered. I struggle to bother with things like LinkedIn and Twitter, I have so rarely found anything useful on either of them. The blog can be more like the daily news headlines, once you trust […]

Conversational Marketing and the Emergence of the Vendor Blog

February 3, 2010


In previous posts I emphasized the importance of those involved in the purchasing (and the logistics and supply chain industry as a whole) to become active participants in the emerging world of social media and social networking – and no, they are both not one in the same. Far too often however, when entering this […]

Syndicated PI Ping (We Interrupt This Broadcast) The Scheduled Segment for the July 28th Show Has Been Changed

July 27, 2009


We interrupt this broadcast:  Our scheduled interview with Libby Gill has been  postponed to enable us to respond to the growing controversy between LinkedIn and it Power Connectors. LinkedIn’s policies seems to be a topic that is gaining considerable traction in social media circles for a variety of reasons including what the network’s Power Connectors […]

Can you be transparent in Social Media? (A PI Q&A)

September 5, 2008


Network Member Question   Can you be transparent in Social Media?   (Note: Please check out my thoughts on this question at   Carmen Bracamonte President – LargerNet Trade Development and Management Tampa/St. Petersburg, FL   My Response   I just wrote an article titled “The Web 2.0 Association: A Dynamic Engagement Between Stakeholders […]