Browsing All posts tagged under »socialized purchasing«

Socialized Purchasing (Part 2): Calculating the true value of the virtual world

July 27, 2011

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Brands mature to social easily measure efforts within a larger digital marketing dashboard as they natively understand how social, web, sales and marketing analytics work together. They focus less on the fuzzy and less actionable details within platforms they don’t control and instead measure the critical few. Brands immature in social think measurement is difficult […]