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Browsing All posts tagged under »Super Bowl III«
Pitching a Joe Namath-type guarantee, COUPA has both the moxie and track record to pull it off
June 2, 2011
Okay, maybe COUPA’s Jason Hekl wasn’t sitting poolside besieged by a cacophony of reporters clamoring for a big story. Maybe Jason wasn’t getting ready to go before a packed Orange Bowl crowd and millions of television viewers. However, and with the same moxie and a track record of successes a mile long, Hekl delivered a […]
Procurement Insights 
Assimilating Innovation (Part 2 of 3): Does Steve Sabol bias govern industry bloggers coverage? by Jon Hansen
April 15, 2013
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In 1969 Steve Sabol produced a 22-minute review of Super Bowl III for NFL Films. In his pro-National Football League stance, Sabol focused more on the sore-armed Johnny Unitas’s valiant effort to rally Baltimore than on how the Jets made good on Joe Namath’s victory guarantee and beat the Colts, 16-7. Sabol, the president of […]