Browsing All posts tagged under »The Future Buzz«

Socialized Purchasing (Part 2): Calculating the true value of the virtual world

July 27, 2011

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Brands mature to social easily measure efforts within a larger digital marketing dashboard as they natively understand how social, web, sales and marketing analytics work together. They focus less on the fuzzy and less actionable details within platforms they don’t control and instead measure the critical few. Brands immature in social think measurement is difficult […]

Conversational Marketing and the Emergence of the Vendor Blog

February 3, 2010

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In previous posts I emphasized the importance of those involved in the purchasing (and the logistics and supply chain industry as a whole) to become active participants in the emerging world of social media and social networking – and no, they are both not one in the same. Far too often however, when entering this […]

How To Make (And Keep) Your Blog In Demand (The Future Buzz)

September 2, 2009

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Sometimes it is amazing in terms of how a particular topic gains collective steam from multiple, unrelated sources. As you had read in my August 31st post here on the Procurement Insights Blog (Are Purchasing and Supply Chain Bloggers Sleeping?), which simultaneously appeared under the headline “If Traditional Media is Dead, Where Does That Leave […]