Browsing All posts tagged under »Twitter«

Pepsi’s Sugar, Childhood Obesity and Twitter’s Swiss Cheese

January 20, 2010

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Pepsi’s recent announcement that they were re-introducing the “throwback” recipe for both their flagship and Mountain Dew brands which replaces the “high-fructose corn syrup” or “HFCS,” is interesting especially given the suggestion that sugar is now a cheaper option. From a supply chain perspective is it in fact cheaper and, what are the implications for […]

Book Excerpt: What Are You Waiting For? (So Act Already)

January 7, 2010

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As the release date for my new book in which I examine “The Unsociable Business of Social Networks” through the vantage point of the So Act Network quickly approaches, I thought that I would provide you with a brief excerpt from Chapter 5 titled “The Company You Keep . . .” Once again, the book […]

The Social Network with a Social Conscience

October 29, 2009

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As social media veterans and thought leaders have noted, the impact of emerging platforms such as the Twitters and Facebooks extends well beyond the ability to simply connect and exchange information about favorite movies and what someone had for dinner. There is a growing realization within these mediums that social networks can be an instrument […]

Why Advertising is Failing on the Internet

September 15, 2009

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Monetizing the intangible? Perhaps, but the pressing question that is shared by both social media executives and users alike is simply this – who is footing the bill? While I am joined by Blog Talk Radio’s Director of Programming, Philip Recchia to answer this question on tomorrow’s PI Window on Business Show (12:30 to 1:30 […]

Are Purchasing and Supply Chain Bloggers Sleeping?

August 31, 2009

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Note: Originally published in the PI Window on Business Blog under the heading “If Traditional Media is Dead, Where Does That Leave Social Media’s Current Professionals?” As I continue to contemplate the rapidly developing story regarding the death of traditional media, and the growing urgency for social media to come up with a viable revenue […]

Death of Print Newspapers in 5 Years (J. William Grimes)

August 30, 2009

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Newspaper, magazine and broadcast media continue to lose audience and revenues to new forms of content that sprout up daily in digital forms. With a 45-year career in the media industry, Grimes will highlight important industry trends, examine changing business models, and talk about social, environmental and economic impacts of the changing media landscape. from […]

Purchasing/Supply Chain Professionals Finally Cluing in to Twitter?!

July 15, 2009

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In his July 15th Spend Matters post titled “Ten Reasons Why I’m Finally Sold on Twitter (and Tips for Making it Work for You),” Jason Busch indicated that he is “back on Twitter with a vengeance.”   In fact he even used the word “addict” to describe his renewed level of Twitter activity. While recent articles […]

Sourcing Through Twitter!

July 1, 2009

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This Tuesday (July 7th) I will be welcoming best selling author and The Godfather of Social Media Shel Israel to the PI Window on Business Show.  We will be discussing Twitter’s growing influence on the way we do business as well as Shel’s new book, “Twitterville.” This segment is especially relevant to purchasing professionals, since […]