PI Window on Business Examines “The Psychology of Social Networking” Guest Profile (Patrice-Anne Rutledge)

Patrice-Anne Rutledge is a bestselling author of 27 books, consultant, trainer, and business technology expert.  She has been featured on CNN, Fox News, MSN, AOL, Inc., and other media outlets around the world.  Her latest book is The Truth About Profiting from Social Networking (Financial Times Press, 2008).  Her new book on the professional networking site LinkedIn will be released in August 2009.  You can reach Patrice through her website.

Starting May 27th, and each day leading up to our June 4^th broadcast, Procurement Insights will feature each member of the panel including information on their respective organizations, books and other related material.  Tomorrow we will feature Andrew Ballenthin from Sol Solutions an Integrated Marketing Consultancy.

PI Window on Business “The Psychology of Social Networking”

. . . that in life which tends to make these tangible substances count for most in the daily lives of people: namely good will, fellowship, sympathy,and social intercourse among the individuals and families who make up a social unit . . . The individual is helpless socially, if left to himself . . . If he comes into contact with his neighbor, and they with other neighbors, there will be accumulation of social capital, which may immediately satisfy his social needs and which may bear a social potentiality sufficient to the substantial improvement of living conditions in the whole community.  The community as a whole will benefit by the cooperation of all its parts, while the individual will find in his associations the advantages of the help, the sympathy, and the fellowship of his neighbors.”

L.J. Hanifan defining the concept of Social Capital in 1916

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