Has Blogging Crossed the Threshold of Legitimacy?

Frontline’s The Way the Music Died, which highlighted some of the key technological milestones of recorded music, had this to say regarding the “new” medium of radio; “When radio was first introduced in the 1930s many predicted the end of records.  Radio was a free medium for the public to hear music for which they would normally pay.  While some companies saw radio as a new avenue for promotion, others feared it would cut into profits from record sales and live performances.  Many companies had their major stars sign agreements that they would not appear on radio.”

Fears such as these were not unfounded as profits in the music recording industry did indeed severely drop after radio was introduced.

Relying on pre-existing copyright laws, and buoyed by favorable precedent setting legal decisions such as suits involving the Bamberger Department Store and Shanley’s Restaurant (refer to The Elusive Symbiosis: The Impact of Radio on the Record Industry by Stan J. Liebowitz), copyright owners began to derive royalties from the “new” medium.

Is blogging and related social media heading in the same direction relative to governance and accountability?

In the June 11^th PI Window on Business broadcast, we are joined by a panel of guests who themselves have established a presence in the blog sphere in their respective areas of practice to answer the question “Has Blogging Crossed the Threshold of Legitimacy?”

PI Window on Business “Guest Panel”

Joining us as part of our guest panel is Dr. Ellen Brandt, Ph.D., who after being away from formal journalism for more than a decade, drew on her content skills from 30 years of magazine feature writing to emerge as the winner in the Community Marketing’s Great Blog Off.  This week, she launches her new blog “Baby Boomers – The Angriest Generation”; Christine Springer, MA, CLDP who owns Desert Edge Legal Services; Betsy MacKinnon, Vice President Marketing and Communications at Inquisix who has a long history in the entertainment industry where she oversaw areas such as movie development; Elizabeth Hannan, an on-line evangelist at Pragmatic Marketing whose firm focuses on leveraging the new media to elevate brand awareness; and David Bush, CEO Iasta, a supply chain software company and the creator and editor of an industry leading blog the e-Sourcing Forum.

For complete Bio information on guests please visit the PI Window on Business Group on LinkedIn.

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