Social Media and the The Power of Publicity (Why Purchasing Professionals Should Care)

Special Introduction for Procurement Professionals:

Some may suggest that Social Media, the “Power of Publicity” and “Increasing Your Profile,” have very little to do with the world of procurement.  However, and as we are finding out, by not paying attention to these important areas of professional development it can, and often does have serious consequences regardless of your profession or area of practice.  Just ask the individuals whose expertise is in the areas of Lean and Six Sigma.

Amongst the first to be laid off in large numbers were those professionals whose very role was to drive the efficiencies and savings that were supposedly indispensable during an economic downturn.

As we have discovered in recent segments of the PI Window on Business Show, remaining part of the faceless herd no longer guarantees job security, let alone advancement within an organization.

It is within this renewed lens that I invite you to listen to my interview with Marsha Friedman.

There were many tremendous insights provided in today’s broadcast in which national radio show host, author and Public Relations Genius Marsha Friedman shared the “Three Step Method to Increasing Your Profile and Exploding Your Business” from her new book “Celebritize Yourself.”

One piece of advice that Marsha gave in terms of helping people to Stand Up and Stand Out in the ephemeral world of social media is to . . . “write a book.”

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Use the On-Demand Player below to access other incredible revelations and useful suggestions from my interview with Marsha Friedman.

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