Since releasing the following PI Inquisitive Eye TV segment on the legitimacy of the term “Spend Intelligence” earlier this week, there have been in excess of 1,000 views.
Vodpod videos no longer available.
What is noteworthy is that this particular subject seems to have hit a nerve with readers, listeners and now viewers, reflective of the level of interest that was generated when the radio segment was originally aired in September 2009.
A key highlight from the original PI Window on Business broadcast “Spend Analysis Versus Spend Intelligence: More Than a Semantical Difference” including the corresponding articles, was the fact that one industry pundit referred to the term spend intelligence as being “dangerous” in an Orwellian-like fashion, and nothing more than ” a shot of “botox” for the existing spend management space.
Another industry veteran went so far as to say that the term spend intelligence was outright “misleading.”
What do you think?
PI Window on Business Segment Sponsor:
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December 22nd, 2011 → 1:15 pm
[…] calling Spend Intelligence Madison Avenue hype and a “shot of botox“ for the existing spend management space, to his having Deloitte’s Brian Umbenhauer as a […]