A Red Wagon, 2 Cent Glass Bottles, And The Evolution of Coca-Cola’s Circular Economy

Posted on December 5, 2023

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As a reminiscent aside, in the 1960s, I remember my friends and I taking a little red wagon around the neighborhood collecting glass bottles to return to the store at 2 cents apiece. we bought a lot of our candy this way while being part of an early circular economy 😉 – My Life At 9 Years Old

The following is my comment regarding a recent post by Coca-Cola and the circular economy.

Your post reminded me of an article I read in 2020 by Sarah Barnes-Humphrey in the Procurement Foundry blog titled “IS ‘CIRCULAR’ THE END OF THE ROAD FOR THE LINEAR SUPPLY CHAIN?” – https://bit.ly/46RUi92

The Netflix example that Sarah provides is a great analogy to describe the circular supply chain. Specifically, the “through an endless series of loops,” reference in which views of the “product” is “consumed” again and again and again,” and for which “there is no end.”

She then adds that the “reuse cycle is at the heart of a circular supply chain.” According to research, the “circular economy could result in a reduction of primary material consumption of 32% by 2030.” – Ellen MacArthur Foundation

From a consumer standpoint, what are the benefits of the circular supply chain?

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Posted in: Commentary, ESG