What’s the difference between Sales, Marketing, Analysts, and Consultants?

Posted on May 17, 2024

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EDITOR’S NOTE: The inspiration for today’s post is a LinkedIn share by Geraldine (Geri) Olivares, Sr Procurement Specialist- Indirect, Coca-Cola Southwest Beverages

The responsibilities of a salesperson – identify customer needs, pitch relevant products or services, and ensure they have a positive experience from start to finish.

The responsibilities of a marketing person – develop and execute strategies to promote brands, products, and services, maximizing profits for the company.

The responsibilities of an analyst – conduct research and analyze publicly available or privately collected data to find patterns, trends, and insights that can help in decision-making and planning.

The responsibilities of a consultant – offer advice and expertise to client organizations to help them improve their business performance in areas like operations, strategy, management, IT, finance, marketing, HR, and supply chain management across a wide range of industries and specialisms.

QUICK POLL – Whose Advice Do You Trust The Most?

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Posted in: Commentary