What’s up with eSignature apps in 2024

Posted on June 13, 2024

0


Zycus has been a client of mine since 2009. I have worked with them on many projects, including writing eBooks, moderating webinars, and hosting live panels. One of the reasons I like Zycus is that they made a decision to buy back the company from Venture Capitalists to ensure that their focus remained on serving their clients versus cashing out. Over the years, I have seen that deliver customer value on a consistent (and growing) basis.

So, what does Zycus have to do with a post about eSignatures? One word – Certinal. Certinal, a wholly owned subsidiary of Zycus, provides a future-ready Digital Transaction Management eSign solution. I will have to find out what “future ready” means when it comes to eSign solutions.

While I remember when eSignature solutions started gaining traction in the early 1990s, I have to admit that I haven’t paid that much attention to the technology outside of a few notable brands – you know who they are. My most significant memory from those early days was the pushback from suppliers who felt the same way about the tech as they did about EDI. However, because of my respect for Zycus and its impact on the industry, I agreed to review – and if warranted, share the link to Certinal’s most recent post- Top 15 DocuSign alternatives with comprehensive eSignature features.

Parroting Is Not My Style

Because I am not an aggregator of content, after reading the post (again, here is the link), I had a few questions.

For example, what does the eSignature market look like today? What is the Marketshare distribution?

Here is what I found out:

“DocuSign has a market share of 55.02% in the digital signatures market. DocuSign competes with 32 competitor tools in the digital signatures category. The top alternatives for the DocuSign digital-signatures tool are Smartwaiver with 11.05%, Adobe Sign with 10.82%, and SignRequest with 8.65% market share.” – 6Sense

The above means that 85.54% of the eSignature market is controlled by 4 companies. The remaining 14.46% of the eSignature market is divided among the remaining 28 companies.

Right off the bat, I would have limited my comparison to the top 4 rather than 15 of the 32 providers in the market.

That said, since the Zycus post listed 15 providers, I spent the better part of several hours checking out all 15—including the year they were founded. I won’t include my research here, but I would be happy to share it with you on request.

It was an interesting journey dating back to 1982 when I entered the high-tech world.

My takeaway from the review process is that Certinal would be very successful by focusing on strategic industry sectors rather than tackling the general market. Their most recent article – Revolutionizing Healthcare: The Role of Electronic Signature in Healthcare at Thailand’s Leading Hospital with Certinal, confirms a similar thought process. I wouldn’t be surprised to see them rapidly expand into other areas, such as the automotive industry, where they have also seen good success.

To save you scroll time, here is the link to the article – Top 15 DocuSign alternatives with comprehensive eSignature features

30

Posted in: Commentary