Hi Jon,
I’m sure you get these messages all the time, but I’m reaching out with this one specifically because I evaluated a list of 100+ leads and thought your background was most in line with what they’re looking for.
My client is looking to set up a compensated hour-long conversation with Senior Execs who have used Supply Chain Intelligence Platforms. Do you have 5 minutes today to chat with me about this opportunity? Let me know the best number to reach you, or feel free to lock in a time on my Calendy here.
Best,
Susan (not her real name)
EDITOR’S NOTE: I frequently receive messages like the one above, but for some reason, I felt this AI-generated effort at fake familiarity warranted a response.
Thank you for writing.
I hope you take this advice from a guy who has been around for a little while – yes, I do receive these in bunches, and unfortunately, they all sound the same, e.g., today’s version of a “form letter.”
Your educational background in psychology, political science, and dance is certainly commendable, but you have only been with your present company for six months. Beyond hitting the send button, you know nothing about my background or what I do other than what “keywords” may be on my profile.
A smart person like you deserves to be doing something better than the equivalent of pushing flower bouquets on the corner on Mother’s Day weekend.
Best,
Jon
Activity Alone Is Not Sales
The byproduct of the convenience and ease at which anyone can create a well-crafted, mass-produced message through the use of AI is that the market is becoming flooded with irrelevance. Every and any company, regardless of size, budget, and years in business, can spit out content that makes it look like a Fortune 500 company.
What is disconcerting is that I see this kind of “personal interaction” becoming the standard practice across the board. While I understand the merits of having repetitive text or using a set outline – how many times do you have to paint the Mona Lisa, the problem is not the wording but the lack of research behind the message.
Honestly, do you believe this person actually scoured “100+ leads to find my background was most in line with what they’re looking for?”
There Is An Even Bigger Problem
Besides creating a false sense of prospecting success, e.g., boy, I really pushed the activity envelope today because I sent out 1,000 InMails to people I don’t know, is that these types of communications aren’t being used for low-dollar, high-volume consumer products only. Bigger and more complex solutions and services are often reduced to smartly worded text, which, unlike a mug with your name on it, requires experience, expertise, and actual background knowledge of prospective clients’ challenges.
Here are a couple of recent posts that will add further clarity to the above point:
Solution provider selection and how to overcome ChatGPT factual numbing and Poll Results: What do they say about sales and marketing? (Late Night Edition)
Ultimately, salespeople must ask themselves: Am I a “problem-solver” or “product-pusher” and craft their message accordingly.
30
Procurement Insights
A Whole New Level Of Sales Laziness
Posted on June 23, 2024
0
Hi Jon,
I’m sure you get these messages all the time, but I’m reaching out with this one specifically because I evaluated a list of 100+ leads and thought your background was most in line with what they’re looking for.
My client is looking to set up a compensated hour-long conversation with Senior Execs who have used Supply Chain Intelligence Platforms. Do you have 5 minutes today to chat with me about this opportunity? Let me know the best number to reach you, or feel free to lock in a time on my Calendy here.
Best,
Susan (not her real name)
EDITOR’S NOTE: I frequently receive messages like the one above, but for some reason, I felt this AI-generated effort at fake familiarity warranted a response.
Thank you for writing.
I hope you take this advice from a guy who has been around for a little while – yes, I do receive these in bunches, and unfortunately, they all sound the same, e.g., today’s version of a “form letter.”
Your educational background in psychology, political science, and dance is certainly commendable, but you have only been with your present company for six months. Beyond hitting the send button, you know nothing about my background or what I do other than what “keywords” may be on my profile.
A smart person like you deserves to be doing something better than the equivalent of pushing flower bouquets on the corner on Mother’s Day weekend.
Best,
Jon
Activity Alone Is Not Sales
The byproduct of the convenience and ease at which anyone can create a well-crafted, mass-produced message through the use of AI is that the market is becoming flooded with irrelevance. Every and any company, regardless of size, budget, and years in business, can spit out content that makes it look like a Fortune 500 company.
What is disconcerting is that I see this kind of “personal interaction” becoming the standard practice across the board. While I understand the merits of having repetitive text or using a set outline – how many times do you have to paint the Mona Lisa, the problem is not the wording but the lack of research behind the message.
Honestly, do you believe this person actually scoured “100+ leads to find my background was most in line with what they’re looking for?”
There Is An Even Bigger Problem
Besides creating a false sense of prospecting success, e.g., boy, I really pushed the activity envelope today because I sent out 1,000 InMails to people I don’t know, is that these types of communications aren’t being used for low-dollar, high-volume consumer products only. Bigger and more complex solutions and services are often reduced to smartly worded text, which, unlike a mug with your name on it, requires experience, expertise, and actual background knowledge of prospective clients’ challenges.
Here are a couple of recent posts that will add further clarity to the above point:
Solution provider selection and how to overcome ChatGPT factual numbing and Poll Results: What do they say about sales and marketing? (Late Night Edition)
Ultimately, salespeople must ask themselves: Am I a “problem-solver” or “product-pusher” and craft their message accordingly.
30
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