Oro Labs’ Head of Product Marketing’s Comment About “Lawn Ownership” Opens An Unexpected Door

Posted on September 18, 2024

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Yesterday, I shared my post Censorship In The Procurement World? on LinkedIn regarding Gartner’s decision to block me and remove my comment and another LinkedIn member’s comment because I questioned the merits of their recent Emerging Tech Impact Radar graphic. You can read about the “emerging tech” graphic in the above link.

Earlier Today, I shared a follow-up post on LinkedIn, asking my community: Why would you remove your post, erase a comment, or block someone who disagrees with you? It stimulated an excellent and timely discussion. Through a reshare by a connection, I asked the same question. This response stood out, and not for the right reasons.

I shared the above comment and response with another top analyst I had previously been talking with. During our discussion, they brought up the following – which was unexpected:

JWH: I don’t understand Timothy Harfield’s comment about it being “Gartner’s lawn to do with as they want?” He is the Head of Product Marketing – an important role in any organization.

What am I missing here?

Analyst Feedback: He’s taking an “it is what it is and I don’t care” attitude .. as long as he’s on top, he doesn’t care … my read.

JWH: But here is the thing: He is the Head of Product Marketing for Oro, and that is not the kind of response you would want from someone in that position.

If I were Lalitha, I would not be pleased with that flippant/arrogant answer—it sends the wrong message. What if they have that same attitude towards Oro clients?

Analyst Feedback: Nope.  But Oro is not going to last long. It’s either going to get its wish and be absorbed into SAP or disappear in the mass extinction.  It’s not much more than fake-take — great for Ariba customers, not so great for anyone else.

Hold The Presses

The last comment from the analyst (and they are an “excellent” long-time analyst) regarding Oro Labs’ future caught me entirely off guard. I had been thinking Oro could be one of the emergent players post-2025. However, I will be doing serious additional research because I would rather “get it right than be right.” Stay tuned, as I have contacted Oro’s executive team for comment.

In the meantime, it is interesting what you can learn when talking about lawn ownership?

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Posted in: Commentary