ORO – ProcureTech 100 Poll Results

69% of people who voted on our poll, “As a procurement professional, how interested are you in the ORO Labs purchase of ProcureTech 100 news?” either didn’t care or had nominal interest in the news.

Approximately 10-15% of the overall procurement industry media covered the ORO Labs acquisition of ProcureTech 100, based on observed mentions in key outlets and an estimated total media landscape as of March 28, 2025.

Observed Coverage

The acquisition garnered attention in several key procurement media channels:

• Business Wire (March 18, 2025): Initial press release, widely syndicated.
• Supply & Demand Chain Executive (March 23, 2025): Detailed article on the acquisition’s implications.
• Procurement Insights (March 19, 2025): Jon Hansen’s blog critiqued the deal’s impact, suggesting a marketplace strategy.
• CPOstrategy (implied): As a partner in publishing ProcureTech100 Yearbooks, it likely covered or referenced the acquisition, though no specific March 2025 article is confirmed.
• Supply Chain 24/7 (undated, assumed March 2025): Covered the acquisition’s operational focus.
• 01net.it (March 18, 2025): Italian tech site, showing international reach.
• ProcureTech’s Own Channels: Its LinkedIn and website announced the merger, reaching its 8,000+ followers.

Notable absences or unknowns:

• Spend Matters: No confirmed article, though it’s a ProcureTech100 partner and might have covered it.
• Procurement Magazine: No specific mention found, despite its ProcureTech focus.
• Gartner, McKinsey: Unlikely to cover a single acquisition unless part of a broader report.
• Practitioner Blogs (e.g., Meads, Sourcing Innovation): No confirmed posts, though possible given their ProcureTech interest.

So, here are my questions to you Procurement Insights readers:

• How much does the ORO Labs’ acquisition of ProcureTech 100 matter to you?
• Does it impact your ProcureTech strategy in any way?
• Are you more likely to work with ORO Labs post-acquisition or less likely?

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