EDITOR’S NOTE: As the Founder & Executive Director of the Global Supply Chain Council (GSCC), Max Henry has been one of our industry’s most important contributors since 2002. His recent post questioning the ongoing viability of Gartner’s Magic Quadrant caught my attention, resulting in the following response.
Let me respond to your interesting post, Max Henry, in the context of my 40-plus years in high tech and procurement.
Between 2007 and 2025, I tracked and wrote about Gartner 193 times. Of course, my experience with Gartner predates the first 2007 post.
Here is one of the earlier posts – originally published in 2011, titled “Madison Avenue ooops . . . make that Gartner, names Oracle as a leader in supply chain planning” – https://bit.ly/3SFkCyI
This post alone will likely answer most of the questions you raised in your post above. However, here is a first-hand experience that underlines the previous post’s crucial points – https://procureinsights.com/2024/06/17/is-this-true/
When you consider Gartner over the past 25 years of coverage, your question has been asked frequently, which probably changes the title of your post to “Did Gartner‘s Magic Quadrant ever work well for supply chain?”
Once again, there is so much more in my 40-year archives on Gartner and the industry as a whole that provides essential context and supports the saying, “Those who fail to learn from the past are doomed to repeat it.”
On a side note – and yes, this is a pause for the cause, here is how you can access my archives – https://bit.ly/4j0uaij
Here is a video on Oracle from one of the 193 Gartner posts I have written for Procurement Insights since 2007. The post’s title is “Madison Avenue ooops . . . make that Gartner, names Oracle as a leader in supply chain planning.”
The company was founded in 1979 by Gideon Gartner. Originally a private company, the Gartner Group was launched publicly in the 1980s, then acquired by Saatchi & Saatchi, a London-based advertising agency, and then acquired in 1990 by some of its executives, with funding from Bain Capital and Dun & Bradstreet. In 2001 the name was simplified to Gartner.
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TAKEAWAY QUESTION: What would Gideon think or say about Gartner today?
Procurement Insights 
Here is my take on Max Henry’s post “Why the Gartner Magic Quadrant Isn’t Working for Supply Chain Anymore”
Posted on May 10, 2025
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EDITOR’S NOTE: As the Founder & Executive Director of the Global Supply Chain Council (GSCC), Max Henry has been one of our industry’s most important contributors since 2002. His recent post questioning the ongoing viability of Gartner’s Magic Quadrant caught my attention, resulting in the following response.
Let me respond to your interesting post, Max Henry, in the context of my 40-plus years in high tech and procurement.
Between 2007 and 2025, I tracked and wrote about Gartner 193 times. Of course, my experience with Gartner predates the first 2007 post.
Here is one of the earlier posts – originally published in 2011, titled “Madison Avenue ooops . . . make that Gartner, names Oracle as a leader in supply chain planning” – https://bit.ly/3SFkCyI
This post alone will likely answer most of the questions you raised in your post above. However, here is a first-hand experience that underlines the previous post’s crucial points – https://procureinsights.com/2024/06/17/is-this-true/
When you consider Gartner over the past 25 years of coverage, your question has been asked frequently, which probably changes the title of your post to “Did Gartner‘s Magic Quadrant ever work well for supply chain?”
Once again, there is so much more in my 40-year archives on Gartner and the industry as a whole that provides essential context and supports the saying, “Those who fail to learn from the past are doomed to repeat it.”
On a side note – and yes, this is a pause for the cause, here is how you can access my archives – https://bit.ly/4j0uaij
Here is a video on Oracle from one of the 193 Gartner posts I have written for Procurement Insights since 2007. The post’s title is “Madison Avenue ooops . . . make that Gartner, names Oracle as a leader in supply chain planning.”
The company was founded in 1979 by Gideon Gartner. Originally a private company, the Gartner Group was launched publicly in the 1980s, then acquired by Saatchi & Saatchi, a London-based advertising agency, and then acquired in 1990 by some of its executives, with funding from Bain Capital and Dun & Bradstreet. In 2001 the name was simplified to Gartner.
30
TAKEAWAY QUESTION: What would Gideon think or say about Gartner today?
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