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Browsing All Posts filed under »Branding Procurement«
Branding Tales: The Great ISM Toaster Giveaway! and Ariba’s Tired Spentguise
February 17, 2010
I began a recent post on the Procurement Insights Blog with the statement that “the correlation between dynamic vision and technological ingenuity with brand development and acceptance in the emerging world of social media has yet to be really established.” Or citing my December 30th interview with The Marketing Doctor, Dr. John Tantillo, and his […]
According to latest Coupa parody, Ariba’s Spendguy is more Spentguise
February 17, 2010
The correlation between dynamic vision and technological ingenuity with brand development and acceptance in the emerging world of social media has yet to be really established. However, I would have to say that based on Coupa’s entertaining utilization of the new medium, it is no surprise that this energetic creativity extends to the company’s solutions. […]
Procurement Insights 
MET Life has Snoopy . . . now MedVision has Alfie (What’s It All About?)
June 5, 2010
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Before anyone is mistakenly led to believe that Michael Caine (or Jude Law for the younger set) has become the spokesperson for Tampa-based MedVision, a medical consulting, healthcare planning, risk management, and wellness consulting firm for self-funded employer plan sponsors, neither are the Alfie’s to which I am referring. Alfie, as it turns out is […]