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Browsing All Posts filed under »Commentary«
Branding Tales: The Great ISM Toaster Giveaway! and Ariba’s Tired Spentguise
February 17, 2010
I began a recent post on the Procurement Insights Blog with the statement that “the correlation between dynamic vision and technological ingenuity with brand development and acceptance in the emerging world of social media has yet to be really established.” Or citing my December 30th interview with The Marketing Doctor, Dr. John Tantillo, and his […]
According to latest Coupa parody, Ariba’s Spendguy is more Spentguise
February 17, 2010
The correlation between dynamic vision and technological ingenuity with brand development and acceptance in the emerging world of social media has yet to be really established. However, I would have to say that based on Coupa’s entertaining utilization of the new medium, it is no surprise that this energetic creativity extends to the company’s solutions. […]
THE TIPPING POINT OF ‘VIRTUAL BRANDING’ (The Usheroff Institute)
February 11, 2010
Recently I had the honor to be interviewed regarding my take on the emergence of social media and social networking on the development of a “virtual brand.” Some might be inclined to dismiss the term virtual brand has yet another buzz word used by the same old marketing firms in an attempt to inject life […]
Does the Present Buy American Accord By-Pass Popular Opinion Relative to Protectionism
February 5, 2010
In the October 1st, 2009 Procurement Insights post titled “Buy American Policy: Economic Imperative or Popular Opinion,” I provided an excerpt from my interview with Canada’s Trade Minister Stockwell Day regarding the basis for the Buy American policy. It was of course the Minister’s expressed belief that popular American opinion surrounding protectionism was the basis […]
Rosslyn Analytics Adaptive Intelligence Reflects Scientific Principles
January 27, 2010
The journal seeks to transform data analysis into a competent tool for scientific research and engineering applications, and to distinguish it from mere data processing. Unlike data processing, which relies on established procedures and parameters, data analysis encompasses in-depth study in order to extract physical understanding. A further distinction the journal makes is the need […]
Pepsi’s Sugar, Childhood Obesity and Twitter’s Swiss Cheese
January 20, 2010
Pepsi’s recent announcement that they were re-introducing the “throwback” recipe for both their flagship and Mountain Dew brands which replaces the “high-fructose corn syrup” or “HFCS,” is interesting especially given the suggestion that sugar is now a cheaper option. From a supply chain perspective is it in fact cheaper and, what are the implications for […]
Blog Talk Radio’s Host Tip of the Week Interesting . . . But There is More!
January 8, 2010
Of the many things I like about Blog Talk Radio is the community itself. The ability to connect with other hosts and listeners provides an invaluable opportunity to exchange ideas and share experiences in a truly collaborative environment. In fact, in my book “Your Show Will Go Live in 5 Seconds,” I emphasize this point […]
Procurement Insights 
Unfortunately, some traditional mainstream pundits continue to miss the mark when it comes to Coupa and similar-type vendor solutions
March 2, 2010
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I just read Torbjorn Thorsen’s post on his Purchasing Transformation Blog, and while gently making reference to the fact that Spend Matters’ Jason Busch was “correct in his analysis” regarding a recent post comparing Coupa to Ariba, he went on to say that “there are a few areas where the correct analysis unfortunately gets in […]