Browsing All posts tagged under »branding«

Coca-Cola – Still Singing From The Hilltop

February 24, 2024

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How does procurement keep Coca-Cola singing from The Hilltop?

#eVAForum2013 The procurement professional’s Achilles heel by Jon Hansen

November 5, 2013

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“Procurement professionals are great at delivering value, but terrible at promoting their value to their organization and beyond.” This is the statement I made to open my second session at last weeks 25th Annual Public Procurement Forum in Virginia. Titled Strategically Speaking: Procurement, the Organization and You, I focused on the significant changes that are […]

What value do you bring to your relationships? (Part 1 of 2) by Roz Usheroff

May 16, 2013

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The other day I read an article by Kelly Barner titled “What if there is no value in what you’re doing?” While Barner was posing this question from the standpoint of being a procurement professional, it is nonetheless a powerful yet simple question that all of us at one point should be asking ourselves.  After […]

For procurement professionals’ success is as much about personal branding as it is doing a great job! by Roz Usheroff

March 21, 2013

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Editor’s Note: The following is a post that appeared in Roz Usheroff’s The Remarkable Leader Blog.  Besides being a great read, it demonstrates the growing reach of our profession in that discussions about procurement’s value to an organization are no longer confined to our specific industry. The other day I read an article by James […]

Corporate United’s New Blog A Sign of Shifting Market Influence

December 2, 2010

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This is indeed an exciting time in the procurement world as it relates to emerging social media and social networking strategies. In the past, organizations traditionally relied upon analyst reviews and industry pundits (re bloggers) such as yours truly, to get the coverage and subsequent connection with their target market in the hopes of distinguishing […]

TD Bank’s Green Chair Dialogue First Indication of Mainstream Media’s Move to Conversational Marketing

October 21, 2010

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Memo to Purchasing: social media and social networking is more than marketing and telling people what you had for lunch.  It is in fact the new paradigm in terms of how we communicate and share ideas with one another. In a bellwether move that may finally signify the fact that mainstream media such as television […]

MET Life has Snoopy . . . now MedVision has Alfie (What’s It All About?)

June 5, 2010

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Before anyone is mistakenly led to believe that Michael Caine (or Jude Law for the younger set) has become the spokesperson for Tampa-based MedVision, a medical consulting, healthcare planning, risk management, and wellness consulting firm for self-funded employer plan sponsors, neither are the Alfie’s to which I am referring. Alfie, as it turns out is […]

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