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Delivering Understanding Beyond Insights
Browsing All posts tagged under »marketing«
Coupa: “Take My Credits, Please”
June 27, 2025
Why should a ProcureTech solution provider's credit model be tied to Practitioner ROI?
Some Assembly Required, But It Beats Acquire And Assimilate (Or Why ORO Should Never Sell Itself To Oracle Or SAP)
June 27, 2025
Why is it now time for procurement professionals to IKEA their ProcureTech initiatives?
The Hansen Fit Score: Practitioner Assessment
June 18, 2025
What questions does today's Procurement Insights post raise?
Does AI implementation in one part of a company translate into AI success in another part of the same company?
June 8, 2025
Why do practitioner clients excel with AI on the consumer side but struggle with AI in procurement and supply chain?
Most ProcureTech Salespeople’s Motto: Shut-up And Feed Us Names!
June 6, 2025
What is the difference between a ProcureTech analyst, consultant, salesperson, and marketing person?
Oracle, PeopleSoft, JD Edwards and Coupa’s Acquisition of Cirtuo
May 14, 2025
What was the first thing that came to your mind when you heard that Coupa had acquired Cirtuo?
The Right Way And The GUM Way To Sell A ProcureTech Solution
May 3, 2025
What is the GUM Way to sell a ProcureTech Solution?
Deloitte Rep’s comment underlines why ORO – ProcureTech 100 acquisition isn’t important to procurement – at least not yet
March 19, 2025
Who is most responsible for ProcureTech initiative success: the practitioner or the solution provider?
Procurement Insights 
Hansen Fit Score Results In Images
June 27, 2025
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What are ProcureTech implementation outcomes with a High Hansen Fit Score versus a Low Hansen Fit Score?