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Browsing All posts tagged under »personal branding«
Is your brand your most powerful negotiating tool? (Part 2) by Roz Usheroff
October 22, 2013
Originally posted on The Remarkable Leader:
“Without question, brand and brand image make a big difference. For the ‘trusted’ brand, the pressure to negotiate will be less – they are known for honoring their commitment and indeed their future image depends on meeting their commitment.” Tim Cummins, CEO IACCM In his response to my previous…
Do you have the Monday Morning Blues? by Roz Usheroff
October 7, 2013
Originally posted on The Remarkable Leader:
A post from Lorenzo Sellers’ blog The Coaches Corner titled “PERSPECTIVE: HOW TO GET THE MOST OUT OF YOUR WEEK” recently caught my attention as it reminded me of how we can all fall into a rut and get stuck as the result of how we view the world. …
The Future of You: Creating Your Enduring Brand Webinar on Udemy by Roz Usheroff
October 1, 2013
Originally posted on The Remarkable Leader:
A step-by-step process for creating your enduring brand and your bigger future. According to Forbes Magazine developing your personal brand is no longer an option! But what is a personal brand? The Future of You! has the answers that leads you to create an enduring brand that positions you…
How open are you to change? One CPO’s unique journey from finance to HR to purchasing by Roz Usheroff
June 18, 2013
Editor’s Note: The following post originally appeared in Roz Usheroff’s The Remarkable Leader blog under the title Dubai Travel Journal (Part 2): Adaptable Brilliance . . . Denise’s Story. As far as I am concerned, one of the best examples of being open to trying something new is reflected in the following excerpt from my […]
For procurement professionals’ success is as much about personal branding as it is doing a great job! by Roz Usheroff
March 21, 2013
Editor’s Note: The following is a post that appeared in Roz Usheroff’s The Remarkable Leader Blog. Besides being a great read, it demonstrates the growing reach of our profession in that discussions about procurement’s value to an organization are no longer confined to our specific industry. The other day I read an article by James […]
THE TIPPING POINT OF ‘VIRTUAL BRANDING’ (The Usheroff Institute)
February 11, 2010
Recently I had the honor to be interviewed regarding my take on the emergence of social media and social networking on the development of a “virtual brand.” Some might be inclined to dismiss the term virtual brand has yet another buzz word used by the same old marketing firms in an attempt to inject life […]
The Reluctant Prospector: Overcoming Call Reluctance in the Age of Social Networking
February 8, 2010
Note to Purchasing Professionals: While you may not be in sales in the traditional sense, it is clear that building one’s own brand within the corporate world is essential to both solidifying and advancing one’s career. Like social networking, personal branding is not an optional or one time event but is instead an ongoing process […]
Brands to Remember, Brands to Forget and the Brands to Watch in 2010
December 28, 2009
Personal branding, self-branding, self-positioning and all individual branding by whatever name, was first introduced in the 1980 book: “Positioning: The Battle for your Mind”, by Al Ries and Jack Trout (Ries & Trout 1981). (Note: Source: Wikipedia) In what will be the 30th Anniversary of what has now become part of the mainstream lexicon, one’s […]
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#eVAForum2013 The procurement professional’s Achilles heel by Jon Hansen
November 5, 2013
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“Procurement professionals are great at delivering value, but terrible at promoting their value to their organization and beyond.” This is the statement I made to open my second session at last weeks 25th Annual Public Procurement Forum in Virginia. Titled Strategically Speaking: Procurement, the Organization and You, I focused on the significant changes that are […]