Is your brand your most powerful negotiating tool? (Part 2) by Roz Usheroff

Originally posted on The Remarkable Leader:
“Without question, brand and brand image make a big difference. For the ‘trusted’ brand, the pressure to negotiate will be less – they are known for honoring their commitment and indeed their future image depends on meeting their commitment.” Tim Cummins, CEO IACCM In his response to my previous…