Browsing All posts tagged under »reputation management«

Is your brand your most powerful negotiating tool? (Part 2) by Roz Usheroff

October 22, 2013

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Originally posted on The Remarkable Leader:
“Without question, brand and brand image make a big difference. For the ‘trusted’ brand, the pressure to negotiate will be less – they are known for honoring their commitment and indeed their future image depends on meeting their commitment.” Tim Cummins, CEO IACCM In his response to my previous…