January 9, 2024
Are you chasing solutions or solving problems - a new "old-way" to address the Practitioner-Provider dynamic.
March 17, 2023
Regarding your strategic partnerships, which type of partner are you dealing with? With which kind of partner should you be dealing?
February 19, 2020
Sure, all service providers provide client references on request. These are nothing new. However, what practitioners really want is for someone to interview the clients directly with a scrutinizing eye of understanding from both a technical as well as a practical standpoint to gain additional insight: a one-to-one, up close and personal perspective. This "Making The Case" document provides that insight.
Sales advice to providers and practitioners #2 (Taming Kellogg’s Tony the Tiger with digital)
January 12, 2024
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What can Kellogg's Tony the Tiger can teach us about going digital?